Putting Wellness on the Map in Innsbruck
Client: City of Innsbruck and IIG-Innsbruck Immobilien Gesellschaft
On the map: Innsbruck, Austria
Core values: Community and Wellbeing
Status: In progress
The story: The studio is working with the City of Innsbruck to develop a 17ha wellness masterplan. A healthy city is a happy city. It’s also a more productive place.
Our vision for Innsbruck will turn the challenges it faces as a modern city into a transformative and resilient urban plan that will help Innsbruckers enjoy more joyful and full lives, now and in future. It will create a cluster of knowledge-producing organisations and knowledge-hungry businesses dedicated to advancing our understanding of wellness through pioneering research, innovations and commercial enterprise. Building on the city’s closeness to the mountains, its reputation for academic and medical excellence and the population’s passion for healthy living, our vision revolves around a new Knowledge District focused on wellness. To ensure everyone benefits, every day, our holistic urban plan designs wellness into the city’s fabric – from its riverfront and marktplatz to a new life-enhancing bridge.